Gradvisors

Gradvisors advises students on studying abroad. The live site puts it as study abroad, done right, and the identity carries the line *creating impact together*.

The category has a look, and it is not a good one: flags, mortarboards, stock photographs of lawns outside universities the consultancy has no relationship with. All of it signals the same thing, which is that the business is selling a destination rather than the work of getting there.

What the work had to do

• Look like a professional service. The competition looks like a travel brochure.
• Work across a desk. This is a business closed in meetings, so the collateral is the campaign.
• Say what the service actually is. Preparation, not departure.
• Stay cheap to reproduce. Two colours, line art, no photography to license or reshoot.

The decisions

A badge that separates the work from the outcome. Everything inside the circle is preparation. The paper plane, the only element outside it, is the part the student does.

Charcoal as the ground, mint as the accent, never reversed. Optimism without looking inexpensive.

Line art instead of photography. A consultancy this size cannot license campus imagery, and borrowed photographs of places you have no tie to is exactly the borrowed credibility the category runs on.

A QR code on the card. The paper's job is to survive the meeting and hand off to the phone, not to hold every detail.