How to Write a Brand Positioning Statement
How to write a brand positioning statement your team will use: a copyable template, worked examples for three industries and a test for weak statements.
BrandMaha Khan
8 posts
Brand
Identity, logos, guidelines and when a rebrand is worth it.
How to Write a Brand Voice Guide Your Team Will Use
A brand voice guide tells everyone who writes for you how the business should sound. Here's what goes in one, how to find your voice, and how to keep it short.
BrandMaha KhanReal Estate Agent Branding Inside a Brokerage
Agents need a personal brand that clients remember, inside a brokerage brand with its own rules. Here's how to build one that works for both sides.
BrandMaha KhanHow to Name a Business (Without Regretting It in a Year)
A good business name is short, ownable and checked before anyone falls in love with it. Here's the process we use, and the traps that force a rename later.
BrandJawad Farooq NaikHow Much Does a Logo Design Cost?
Logo prices run from $5 to five figures. Here's what actually drives the number, and what you're really paying for at each tier.
BrandShaheryar MalikWhat Are Brand Guidelines (and Why You Need Them)
Brand guidelines are the rulebook that keeps your brand consistent across every person who touches it. Here's what goes in one and why it matters.
BrandMaha KhanRebrand vs. Brand Refresh: Which Do You Need?
A rebrand rebuilds your identity; a refresh updates it. How to tell which one your business actually needs, and what each costs you.
BrandJawad Farooq NaikWhat a Brand Identity Actually Includes
A brand identity is more than a logo. The full list of what you get, what each part does, and what to expect before you hire a studio.
BrandMaha Khan