Gamified Marketing Campaigns That Are Not Gimmicks
How to plan a gamified marketing campaign for the holidays: pick the job, choose a format, run prize promotions fairly and test it against a plain offer.
14 posts
Interactive.
WebGL, 3D configurators, scrollytelling and installations.
Lottie vs Video: Which Is Right for Web Animation?
Lottie vs video for website animation: what each format handles well, the feature limits, performance and accessibility, and a rule for choosing.
Website Animation Performance: Motion Without Lag
Website animation performance in practice: which CSS properties to animate, how motion affects Core Web Vitals, and how to test for dropped frames.
Interactive Product Demo Checklist for SaaS
An interactive product demo checklist for SaaS: what to show, how to structure it, what research says about tutorials, and the WCAG rules to meet.
3D Website Cost: What Drives the Price
What drives 3D website cost: models, interaction, performance tuning for phones, accessibility and fallbacks, with questions to ask before you get a quote.
Three.js vs Spline: Which for Web 3D?
Three.js vs Spline for website 3D: who builds it, how each gets onto your site, performance, plan limits and lock-in, plus a checklist to decide.
How to Add 3D Models to Your Website
How to put 3D models on a website: getting files into glTF, optimizing them, choosing model-viewer or three.js, and adding AR without slowing the page.
Interactive Calculators as Lead Magnets: What Works
A good calculator answers the question visitors came with and earns their details honestly. Here's how to choose, design and build one that brings in leads.
Brand Motion: How to Animate Your Logo and Identity
Motion is now part of how brands appear on screens. Here's what brand motion covers, where logo animation earns its place, and how to keep it fast and accessible.
What Is a Microsite, and When Is One Worth Building?
A microsite is a small, focused site for one launch, campaign or story. Here's when it beats a page on your main site, and when it is just extra upkeep.
What Is a 3D Product Configurator?
A 3D product configurator lets customers customize and preview a product in real time. Here's how it works and when it pays for itself.
What Is Scrollytelling?
Scrollytelling turns scrolling into a guided story with animation and interaction. Here's how it works and when to use it.
What Is WebGL, and Does Your Website Need It?
A plain-English guide to WebGL and real-time 3D on the web, when it earns its weight, and the honest tradeoffs before you commit.
What Goes Into an Interactive Installation
A behind-the-scenes look at how interactive installations for museums and trade shows get built, what they cost you, and where they fail.
Tell us what you’re building. Thirty minutes, no deck.
We’ll tell you straight whether we’re the right team for it, including when we’re not.