Selected work
Work
A selection of projects across web, brand, software, AI, and growth. Many are live — open them and look around.
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Printing and packaging · 2026
PrintVision
A full rebrand and website rebuild for a Lahore printing and packaging house: brand foundation, CMYK identity system, collateral, and a statically generated Next.js site wired into the client's own ERP.
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Fast food · 2025
BoxPark Pico
Food photography, menu design and a social system for BoxPark Pico: one set of rules that makes the food, the menu and the feed look like the same restaurant.
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Music festival · 2021
MultiVerse '21
A visual identity and campaign for MultiVerse '21, a one-night music festival by The Decibel Collective: posters, stories, merchandise and on-site collateral built from a single held image.
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Chinese restaurant · 2025
The Rice Bowl
A social content system and an online ordering launch for The Rice Bowl, a Lahore Chinese restaurant. The client reports PKR 8 million in the first three months of ordering direct.
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Study-abroad consultancy · 2025
Gradvisors
Stationery for Gradvisors, a study-abroad consultancy: a notebook, letterhead, pen and card system built around one badge and two colours.
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Audio-visual distribution · 2025
TGS AV
A brand identity and social system for Tera Generation Solutions, an audio-visual distributor: a house identity quiet enough to sit under the loudspeaker brands it carries.
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Printing and packaging · 2026
PrintVision, brand foundation & identity
The Ultimate Brief in full, all sixty pages: purpose, positioning and audience through to the mark, the palette, the type system and every application.
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Printing and packaging · 2026
PrintVision, stationery & applied identity
The applied identity: stationery, company profile, brochures, mockups, the icon set, brand artwork and the services lockups.
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Printing and packaging · 2026
PrintVision, corporate film
Shot on the floor in Lahore, on the presses the case study keeps citing.
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Printing and packaging · 2026
PrintVision, social templates
The profile, the grid, and a post template per service line, one plate colour each.
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Printing and packaging · 2026
PrintVision, the website
printvision.com.pk, statically generated on the Next.js App Router and wired into the client's own ERP.
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Fast food · 2025
BoxPark Pico, food photography
Twelve frames shot on built colour-block sets, with props doing the arguing instead of adjectives.
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Fast food · 2025
BoxPark Pico, menu design
A trifold and a card, built around one line set large enough to run off the edge.
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Fast food · 2025
BoxPark Pico, social system
Templates, launch posts and a licensed-character collaboration, built to be refilled rather than redesigned.
Read the case study →Music festival · 2021
MultiVerse '21, festival identity and campaign
One held image, one wordmark, and a bracket that takes whatever is true this week: posters, stories, merchandise and accreditation for a one-night festival.
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Chinese restaurant · 2025
The Rice Bowl, online ordering launch
Moving a twelve-year-old restaurant's customers off the aggregators and onto its own website and app. The client reports PKR 8 million in the first three months.
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Chinese restaurant · 2025
The Rice Bowl, social content system
Two registers, one fixed frame, and a grid built so a restaurant with no design team can keep posting: 36 pieces across brand, food, Ramzan and promotions.
Read the case study →Study-abroad consultancy · 2025
Gradvisors, stationery system
One badge, two colours and four objects, built for a business whose selling happens across a desk rather than on a screen.
Read the case study →Audio-visual distribution · 2025
TGS AV, identity and social for a distributor
A monogram, a stationery system and a social grid built to carry other people's loudspeaker brands without competing with any of them.
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